About the Social Media Marketing course
Social media is where brands talk to their customers every day. Businesses need people who can plan content, create posts and reels, manage communities, run paid campaigns and report on what is working. It is one of the most popular entry points into a marketing career.
This course covers content strategy, creative planning, reels, community management, Meta Ads and analytics. You will learn what makes content work on each platform and how to plan a month of posts that actually supports business goals. Then you will manage real Tapvera client pages, plan content calendars, run campaigns and present results.
What makes it different: you learn inside Tapvera Technologies, a working digital agency. Your practice is real client work for businesses in India, the USA and Australia, reviewed by seniors before it goes live.
Who this course is for
You do not need a technical degree to join. Here are the people who usually do best in this course.
Students who love social media and content
Creators who want to work with brands
Marketing graduates looking for a first role
Business owners growing their own pages
What you will learn
The syllabus moves from fundamentals to real client work. Every module ends with practical tasks so you never learn something without using it.
Social media strategy
Goals, audiences, platforms and brand voice.
Content planning
Content pillars, calendars and planning a month in advance.
Creating posts and reels
Design basics with Canva and short video editing with CapCut.
Community management
Replies, comments, messages and handling negative feedback.
Meta Ads
Campaign setup, audiences, creatives, budgets and the pixel.
Analytics and reporting
Reading insights and turning them into clear client reports.
Live brand pages
Managing real client pages under senior guidance.
Career preparation
Portfolio, interviews and working with clients.
Tools you will use
You will work in the same tools our team uses for client projects every day.
Live projects you will work on
Once your basics are steady, you join the Tapvera team. These are examples of the kind of client work students in this course contribute to.
Monthly content calendars for client brands
Reels and post series for live pages
Meta lead generation campaigns
Social media performance reports
Jobs you can apply for
By the end of the course your portfolio and skills will match what employers ask for in these roles.
6 months or 12 months
Both programmes include live projects, certification and the job guarantee. The difference is how deep you go and how much client work you take on.
| Career Starter | Career Professional | |
|---|---|---|
| Duration | 6 months | 12 months |
| Fee | ₹40,000 | ₹70,000 |
| Core modules | Included | Included |
| Live client projects | Guided project work | More projects, more ownership |
| Advanced specialisation | Not included | Included |
| Certificate and portfolio | Included | Included |
| Job guarantee | Included | Included |
How the course runs
Free counselling
We talk about your goals and confirm this course is the right fit for you.
Foundations
Classroom sessions at our Sector V campus with hands on tasks after every topic.
Live client work
You join the agency team, take real tasks and attend client calls with a senior beside you.
Certificate and portfolio
You finish with a Tapvera Academy certificate and a portfolio of published work.
Placement
Resume, mock interviews and introductions to companies until you are hired.
Social Media Marketing course FAQs
Do I need to be on camera?
No. Most social media work is planning, creating and managing content for brands, not appearing in it yourself.
Will I manage real brand pages?
Yes. You will work on live Tapvera client pages with seniors reviewing your work.
Are Meta ads included?
Yes. You will learn to plan, run and report on Facebook and Instagram ad campaigns.
Can I combine this with graphic design?
Yes, and many employers value people who can do both. Ask our counsellor about combining skills.