About the Google Ads and PPC course
Pay per click advertising puts a business in front of customers at the exact moment they search. Done well, it is one of the fastest ways to grow. Done badly, it wastes money quickly. That is why businesses value people who can plan, track and improve campaigns with care.
This course covers Google Search, Display, Performance Max and YouTube campaigns, keyword strategy, ad writing, landing pages, conversion tracking and reporting. You will learn to read the numbers and make decisions from them. Then you will join the Tapvera paid ads team and work on live client accounts, from setting up tracking to writing ads and preparing monthly reports.
What makes it different: you learn inside Tapvera Technologies, a working digital agency. Your practice is real client work for businesses in India, the USA and Australia, reviewed by seniors before it goes live.
Who this course is for
You do not need a technical degree to join. Here are the people who usually do best in this course.
Graduates who like numbers and quick results
Digital marketers who want to specialise
Business owners who run their own ads
Sales professionals moving into marketing
What you will learn
The syllabus moves from fundamentals to real client work. Every module ends with practical tasks so you never learn something without using it.
PPC foundations
How auctions work, quality score, bidding and budgets.
Keyword strategy
Match types, negative keywords and grouping keywords properly.
Search campaigns and ad copy
Building campaigns and writing ads that get clicks from the right people.
Display, YouTube and Performance Max
Visual and video campaigns and when to use them.
Tracking and Tag Manager
Conversion tracking, call tracking and GA4 setup.
Optimisation and reporting
Reading data, cutting waste and building client reports in Looker Studio.
Live client accounts
Managing real campaigns under senior supervision.
Certification and interviews
Google Ads certification guidance and interview preparation.
Tools you will use
You will work in the same tools our team uses for client projects every day.
Live projects you will work on
Once your basics are steady, you join the Tapvera team. These are examples of the kind of client work students in this course contribute to.
Lead generation search campaigns for service businesses
Conversion and call tracking setups
Keyword research and campaign restructures
Monthly performance reports and recommendations
Jobs you can apply for
By the end of the course your portfolio and skills will match what employers ask for in these roles.
6 months or 12 months
Both programmes include live projects, certification and the job guarantee. The difference is how deep you go and how much client work you take on.
| Career Starter | Career Professional | |
|---|---|---|
| Duration | 6 months | 12 months |
| Fee | ₹40,000 | ₹70,000 |
| Core modules | Included | Included |
| Live client projects | Guided project work | More projects, more ownership |
| Advanced specialisation | Not included | Included |
| Certificate and portfolio | Included | Included |
| Job guarantee | Included | Included |
How the course runs
Free counselling
We talk about your goals and confirm this course is the right fit for you.
Foundations
Classroom sessions at our Sector V campus with hands on tasks after every topic.
Live client work
You join the agency team, take real tasks and attend client calls with a senior beside you.
Certificate and portfolio
You finish with a Tapvera Academy certificate and a portfolio of published work.
Placement
Resume, mock interviews and introductions to companies until you are hired.
Google Ads and PPC course FAQs
Will I spend my own money on ads?
No. You learn on real client accounts under supervision, so you never need to fund campaigns yourself.
Will I get Google Ads certified?
We guide you through the free Google Ads certifications alongside the course.
Is PPC a good career?
Yes. Paid advertising budgets keep growing, and people who can show real results are in steady demand.
Does this include Meta ads?
This course focuses on Google Ads. Meta ads are covered in our Social Media Marketing and Digital Marketing courses.