About the Search Engine Optimisation course
When people need something, they search. Businesses that show up at the top get the calls, the enquiries and the sales. SEO is the skill of earning those top positions without paying for every click, and it now includes being visible in AI answers as well as classic search results.
This course covers keyword research, on page optimisation, technical SEO, local SEO, content strategy and link building, along with the newer work of making sites easy for AI tools to understand and quote. You will use the same tools our SEO team uses every day. Then you will work on real Tapvera client websites in Australia, the USA and India, running audits, fixing issues and reporting on what changed.
What makes it different: you learn inside Tapvera Technologies, a working digital agency. Your practice is real client work for businesses in India, the USA and Australia, reviewed by seniors before it goes live.
Who this course is for
You do not need a technical degree to join. Here are the people who usually do best in this course.
Graduates who enjoy research and analysis
Content writers who want to rank their work
Web developers who want to build search friendly sites
Business owners who want more organic leads
What you will learn
The syllabus moves from fundamentals to real client work. Every module ends with practical tasks so you never learn something without using it.
How search engines work
Crawling, indexing, ranking and how AI search tools choose sources.
Keyword research
Finding what customers search for and mapping keywords to pages.
On page SEO
Titles, descriptions, headings, content, internal links and schema markup.
Technical SEO
Site speed, mobile usability, crawl issues, sitemaps and Core Web Vitals.
Local SEO
Google Business Profile, local citations, reviews and location pages.
Content and links
Content planning and earning quality links the right way.
Live client SEO
Audits, fixes and monthly reports on real client websites.
Career preparation
SEO interviews, audit samples and building your portfolio.
Tools you will use
You will work in the same tools our team uses for client projects every day.
Live projects you will work on
Once your basics are steady, you join the Tapvera team. These are examples of the kind of client work students in this course contribute to.
Full SEO audits for client websites
Local SEO and Google Business Profile optimisation
Keyword and content plans for service businesses
Monthly ranking and traffic reports for clients
Jobs you can apply for
By the end of the course your portfolio and skills will match what employers ask for in these roles.
6 months or 12 months
Both programmes include live projects, certification and the job guarantee. The difference is how deep you go and how much client work you take on.
| Career Starter | Career Professional | |
|---|---|---|
| Duration | 6 months | 12 months |
| Fee | ₹40,000 | ₹70,000 |
| Core modules | Included | Included |
| Live client projects | Guided project work | More projects, more ownership |
| Advanced specialisation | Not included | Included |
| Certificate and portfolio | Included | Included |
| Job guarantee | Included | Included |
How the course runs
Free counselling
We talk about your goals and confirm this course is the right fit for you.
Foundations
Classroom sessions at our Sector V campus with hands on tasks after every topic.
Live client work
You join the agency team, take real tasks and attend client calls with a senior beside you.
Certificate and portfolio
You finish with a Tapvera Academy certificate and a portfolio of published work.
Placement
Resume, mock interviews and introductions to companies until you are hired.
SEO course FAQs
Is SEO still relevant with AI search?
More than ever. AI tools pull their answers from websites, and the same SEO basics help sites get chosen and quoted. We cover both.
Will I work on real websites?
Yes. You will audit and improve live client websites under senior guidance.
Do I need technical knowledge?
No. We teach the technical parts from scratch in plain language.
How long before I can work as an SEO executive?
The 6 month programme gets most students job ready. The 12 month programme adds deeper technical and strategy work.