About the Digital Marketing course
Digital marketing is how businesses find customers today. It covers search engines, paid ads, social media, email, content and the analytics that tie it all together. Companies, agencies and startups all need people who can run these channels and explain the results in plain numbers.
This course covers the full toolkit. You learn SEO, Google Ads, Meta Ads, social media, email marketing, content and analytics, and how they work together in a real marketing plan. Then you work inside the Tapvera marketing team on live client accounts for businesses in Australia, the USA and India. You will see real budgets, real leads and real reports, and you will learn to talk to clients about what is working and what is not.
What makes it different: you learn inside Tapvera Technologies, a working digital agency. Your practice is real client work for businesses in India, the USA and Australia, reviewed by seniors before it goes live.
Who this course is for
You do not need a technical degree to join. Here are the people who usually do best in this course.
Graduates from any stream who want a marketing career
BBA, BCom and mass communication students
Business owners who want to grow online
Sales and marketing professionals moving into digital
What you will learn
The syllabus moves from fundamentals to real client work. Every module ends with practical tasks so you never learn something without using it.
Marketing foundations
Customers, funnels, positioning and how online marketing fits a business plan.
Search engine optimisation
Keyword research, on page SEO, technical basics and local SEO.
Google Ads
Search, display and performance campaigns with proper tracking.
Social media and Meta Ads
Organic content, community building and paid campaigns on Facebook and Instagram.
Email and content marketing
Newsletters, automation, blogs and content that brings in leads.
Analytics and reporting
GA4, Search Console, conversion tracking and client ready reports.
Live client campaigns
Running and reporting on real accounts with senior guidance.
Career preparation
Certifications, portfolio, interviews and client communication.
Tools you will use
You will work in the same tools our team uses for client projects every day.
Live projects you will work on
Once your basics are steady, you join the Tapvera team. These are examples of the kind of client work students in this course contribute to.
Lead generation campaigns for service businesses
Local SEO and Google Business Profile work
Social media calendars and paid campaigns for brands
Monthly performance reports for client accounts
Jobs you can apply for
By the end of the course your portfolio and skills will match what employers ask for in these roles.
6 months or 12 months
Both programmes include live projects, certification and the job guarantee. The difference is how deep you go and how much client work you take on.
| Career Starter | Career Professional | |
|---|---|---|
| Duration | 6 months | 12 months |
| Fee | ₹40,000 | ₹70,000 |
| Core modules | Included | Included |
| Live client projects | Guided project work | More projects, more ownership |
| Advanced specialisation | Not included | Included |
| Certificate and portfolio | Included | Included |
| Job guarantee | Included | Included |
How the course runs
Free counselling
We talk about your goals and confirm this course is the right fit for you.
Foundations
Classroom sessions at our Sector V campus with hands on tasks after every topic.
Live client work
You join the agency team, take real tasks and attend client calls with a senior beside you.
Certificate and portfolio
You finish with a Tapvera Academy certificate and a portfolio of published work.
Placement
Resume, mock interviews and introductions to companies until you are hired.
Digital Marketing course FAQs
Is digital marketing a good career in Kolkata?
Yes. Agencies, startups, ecommerce brands and companies across Kolkata hire digital marketers, and the same skills are used by businesses worldwide.
Will I work on real ad budgets?
You will work on live client accounts under senior supervision, so you see how real budgets are planned, spent and reported.
Do I get certificates?
You receive a Tapvera Academy certificate, and we also guide you through free industry certifications from platforms like Google.
Do I need a marketing background?
No. Students from science, commerce and arts all do well. Curiosity and good communication matter more than your degree.